Turn retention into a system—not a scramble.
We deploy marketing performance agents that run lifecycle retention, content/SEO operations, and campaign optimization—so your team ships faster and learns every week. Guardrails and reporting are built in.
When D2C grows, marketing becomes patchwork
This is what we typically see before agents: campaigns happen, but execution is inconsistent and learnings don't compound.
Common friction
- Retention exists, but not as a repeatable operating system
- Content/SEO is "when we have time," not a pipeline
- Insights are scattered—actions aren't consistent
- Leadership wants predictable growth without constant firefighting
What changes after deployment
- Lifecycle flows run with start/stop rules and clean segmentation
- Content becomes a weekly engine with internal linking discipline
- Campaign decisions happen on a steady KPI rhythm
- Your team spends less time on manual coordination and rework
What we deploy
A stack of workflow agents designed around signals → actions → reporting (not just chatting).
Lifecycle Retention Agent
- Triggers: new customer, first purchase, time since last order, category interest
- Flows: welcome, post-purchase education, reorder reminders, win-back
- Stop rules to prevent over-messaging
- Weekly optimization suggestions based on performance signals
Content & SEO Ops Agent
- Topic pipeline aligned to search intent + customer questions
- Content briefs + outlines in your brand voice
- On-page improvements and internal linking targets
- Publishing routine that compounds results over time
Campaign Optimization Agent
- Monitors performance signals (CTR, CVR, repeat-rate movement)
- Identifies what to scale, pause, or retest
- Creates a simple weekly "what to change next" plan
- Keeps experimentation structured (no chaos)
Note: We don't automate blindly. High-impact changes (policy wording, medical/health claims, aggressive discounting) can be set to "human approval required."
Deliverables
Concrete artifacts your team can operate with—starting day one.
In the first 7–14 days
- Lifecycle map + KPI targets (repeat behavior, contribution by flows)
- Audience segments + trigger plan (start/stop rules per flow)
- Brand voice + claims guardrails (what's allowed, what needs approval)
- 3–5 core retention flows (pilot-ready)
- Content & SEO ops starter kit (topic pipeline + 4–8 briefs + link map)
- Weekly performance review template (exec-ready summary)
During pilot (weeks 2–4)
- Experiment backlog (offers, segments, message variations)
- KPI dashboard snapshot (action-focused)
- Iteration change log (what changed and why)
Tools we integrate with
If you already have a stack, we plug in. If not, we recommend a simple setup that matches your budget.
- eCommerce & CMS: Shopify / WooCommerce / custom storefronts, headless CMS
- Email & messaging: email platforms, SMS tools, WhatsApp (where permitted), push notifications
- Analytics: GA4, Search Console, attribution dashboards, pixel tracking
- Ads: Meta, Google Ads, TikTok (as applicable) + creative testing workflows
- Data signals: customer lists, order history, product catalog feeds, segmentation rules
- Content ops: keyword research tools, calendars, publishing workflows
How implementation works
A rollout model that keeps risk low and learning fast.
Map the lifecycle, define KPIs, pick the fastest ROI flow set.
Connect approved knowledge, build segments, set guardrails, configure channels.
Controlled launch, weekly KPI review, tune prompts + rules based on data.
Expand flows, deepen segmentation, add channels and content themes.
Outcomes we aim for
We keep results measurable without exposing private client numbers.
Retention becomes systematic
Lifecycle flows run with segmentation, stop rules, and consistent iteration.
Content becomes a pipeline
SEO ops moves from ad-hoc writing to a repeatable weekly engine.
Faster execution + clearer decisions
Weekly KPI loop clarifies what to change next—without guesswork.
Want a retention plan in 30 minutes?
Tell us your customer lifecycle and KPI goal. We'll recommend the fastest first workflow and a pilot plan.